by The Aston Martin Aramco Formula 1 Team announces a new multi-year, global partnership with Saudi Arabian mining company Ma’aden.
Ma’aden is the largest mining and metals company in the Middle East and the fastest growing in the world.
The partnership will be an integral part of the company’s ongoing transformation as it aims to attract and retain top talent that will help deliver ambitious growth in the coming years.
Together, Aston Martin Aramco and Ma’aden will drive a technology-driven, sustainability-conscious new generation of mining to become an employer of choice in the Kingdom. Additionally, the partnership provides Ma’aden with a platform to increase brand awareness on a global scale, supporting its ambitious 10x growth strategy.
Ma’aden branding will be featured on the AMR24 race car at the São Paulo Grand Prix, where the partnership will be officially launched.
Lawrence Stroll, CEO of the Aston Martin Aramco Formula 1 team, said:
“We are pleased to welcome Ma’aden as a partner of Aston Martin Aramco. This is an important step on our journey to Formula 1 and shows the attractiveness of our team for brands with a long-term vision of success like Ma’aden.
“Together we pursue the shared goal of a sustainable future in line with Formula 1’s goal of becoming net zero by 2030. In our respective fields, we both strive for excellence, maintaining high standards and pushing the boundaries of technology. We look forward to working with Ma’aden in 2024 and beyond.”
Ma’aden CEO Bob Wilt said:
“Partnering with the Aston Martin Aramco Formula 1 team is a great opportunity for Ma’aden to truly assert its place as one of the fastest growing players in the global mining industry. Together we are an ideal fit, with a shared competitive spirit and close ties.” Values such as continuous improvement and teamwork.
“We are both on an ambitious growth path. And we both aim to not only accelerate progress in our respective fields, but also to introduce and inspire excitement about our industry to a new generation through the lens of technology, sustainability and progress.” Ma “Aden is excited “We are committed to working with Aston Martin Aramco to build a better future both on and off the track.”
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