by A new partnership for Formula 1 was announced in an official announcement.
Formula 1 has grown in popularity in recent years and continues to attract new fans and sponsors, with much of the increase thanks to Netflix Drive to survive.
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The hit Netflix show has been airing on the streaming platform since 2019, bringing Formula 1 to a whole new generation and leading to the sport becoming increasingly popular – especially in the United States.
The 2024 F1 season is the longest in the sport’s history. 24 races take place in 21 different countries, including three in the USA.
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F1 joins forces with global brand
Now Formula 1 has confirmed a major new partnership set to take place from the 2025 season, with American Express (AMEX)’s influence in the sport increasing.
AMEX was previously an American partner to the sport, but through a new deal the company has become a global partner that includes an expanded partnership across 15 different racing venues.
This means AMEX cardholders gain access to a variety of perks and additional activities in locations such as Melbourne, Monaco and Las Vegas.
The brand will continue in its role as official partner of the all-female racing series F1 Academy.
Emily Prazer, F1’s chief commercial officer, said in a statement about the new deal: “American Express has been a fantastic partner of Formula 1 in America and as a supporter of the F1 ACADEMY, and I am pleased that they have decided to expand their relationship “We look forward to working with Amex to enhance our cardholders’ experience at our races and to bring Amex benefits to our existing fans wherever we race.”
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